The Internet has been trying to kill email for forever and so far, it’s not doing a good job. Why else would there be so many guides and articles out there teaching you how to achieve Zero Inbox or how to be a Gmail power user?
This infographic adds to the pile with plenty of doable tips that can help you work faster (use the keyboard shortcuts), more productively (canned responses, auto-archives), and be more organized (use filters, folders and labels) on Gmail.
My favorite of the lot has got to be the Undo Send feature which has saved me too many times than I’d like to admit. It’s also interesting to know that you can set the cancellation period for up to 30 seconds after you hit Send. Check out the infographic for more tips and hidden Gmail secrets a power user should know.
Want to know how you could increase the email engagement rate of your email newsletter? There are a lot of ways. Let’s look at a few methods that could work.
Read more: 6 tips to getting holiday email marketing right
Personalization is one of the best ways to enhance the engagement rate of your email newsletters. You’ll need to measure the engagement rates for individual email newsletter campaigns, and make sure you test and refine the campaigns on a regular basis.
According to a Marketing Sherpa study, personalizing emails on the basis of segmentation can increase the email revenue by 50%.
1. Product suggestions
Flippa is the largest website and domain name buying and selling marketplace. Their email retention strategy is one of the best examples of retaining their existing customers. If a site has not been successfully sold out when it was first placed on listings, after a certain period they offer a free listing of that site on their marketplace.
How do you generate more revenue from your online business? For most of us, the answer would be simple. It is by increasing both the traffic and conversion rate. So the equation is, more the number of visitors you convert to customers, the higher the revenue you generate.
Nurturing your leads hugely relies on how engaging your emails are in terms of open rate and clickthrough rate. As the competition grows tougher, and more and more emails are hitting the inbox of an average user, it is harder to get noticed and in turn harder to get the engagement rate increased.
How would you categorize your customers and prospects according to their behavior and interests, and give your team the capability to add more personalized messages to your campaign?
Most of your online customers are in the process of filling a need, and may not be interested in a long-term, engaging relationship with your business. That means you need to figure out a way to re-engage those first time customers, so they return often to your website.
As a last chance, users can still remain in the list by clicking the ‘keep me subscribed button’.
Sidekick’s email is yet another example. If a user hasn’t engaged with their email for a while, they’ll send an unsubscription notice saying that they’re being automatically removed from their list but in a "no hard feelings" atmosphere.
Since the gigs they promote through email are chosen based on the on-site behavior of each individual user, it provides a personalized user experience to the recipients.
With tools like Drip or Marketo, you can segment your leads into specific groups based on the website visits, form data, previous purchases, email response activities etc and send personalized emails that are targeted specifically for each group.
Out of the 5 methods, which one is your favorite email newsletter example? Share your thoughts with us in the comments section.
2. Retention emails
Choose an ecommerce platform
Choosing an ecommerce platform can make or break your business. To compare between different platforms and to choose the best suited one for your business, take a look at the various ecommerce app reviews or use a recommendation engine like WebAppMeister.
3. Create a scarcity effect
It is disappointing when that happens. However, you can convert those negative user actions to making a positive brand perception by sending an awesome email to your leads.
Hubspot’s email unsubscription message is an example. Their unsubscription message is so awesome that people would never forget them even after they decided to unsubscribe.
4. Turn negative experience into positive brand perception
Editor’s Note: This is a written by Shahzad Saeed for Hongkiat.com. Shahzad specializes in content marketing for startups and small businesses. He writes on e-Commerce, marketing, design and CRO. Visit him on his portfolio site.
If you’re selling a product on your website, one of the biggest challenges you’ll be facing is to persuade potential customers to buy your product. Creating a sense of urgency (the scarcity principle) can be very effective in such cases.
However, if you’re an ecommerce store, there is another awesome way to increase the revenue of your store. It is by increasing the average order value.
Fiverr offers a special discount of $5 to their selective potential leads who spends $15 on Fiverr. The higher the amount they spend, the higher the discount granted.
If you’re just getting starting to sell different products via email marketing, the following tips can help you.
5. Increase average order value
Segment your leads
What would you do when a negative action has been taken by your customers such as canceling the premium subscription, unsubscribing from your email list or requesting a refund?
Litmus often creates a sense of urgency in their email campaign to entice users to buy the tickets as soon as possible by letting the subscribers know the exact amount of tickets left for their event. This encourages users to take an immediate action: buy a ticket before they all get sold out.
The money is in the list; we have all heard this lots of times. It is true that your email list can be one of your biggest online assets. However, no matter how big your list is, unless you nurture the leads properly, you won’t succeed in making sales or revenue.
Fiverr.com is the largest marketplace for buying and selling small services. Every week Fiverr sends an email to its active users promoting a series of gigs listed on their marketplace that they believe the user might be interested in.
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Coding for email design manually is not an easy task. You have to use a table, make the code inline CSS, build a design for responsiveness, and after all that make sure it is compatible with a long list of various email clients, for desktop, mobile and webmail services.
There are 7 free and responsive Litmus-exclusive email templates from the Stamplia marketplace. Works on Outlook, Gmail, and "the rest of those tricky email client"s. PSD source files are included.
There are two kinds of HTML email templates here, an inlined version and a non-inlined version that can be used on a marketing service like Mailchimp, as is. This email template is tested on major email clients, both mobile and desktop.
Send With Us
Send with Us is a community-driven site for open source and responsive email templates. There are about 10 templates available with various sub-templates inside for specific purposes such as email for survey, upselling, confirmation, etc.
Salted is a responsive HTML email template which can be used as a base for an email template. This clean template is used on Litmus email newsletters. The styling for displaying open-source-email-templates/ is already optimized and you can use the percentage tables, or the media queries to keep everything fluid.
Cerberus are responsive email patterns that you can use to adapt a regular email design into a responsive one, fairly easily. There are two kinds of templates, one with media queries, and one without, for fluid layouts (sizes itself regardless of media query support).
Responsive HTML Email Template
Here are 5 email templates that have been tested against 30+ email clients (desktop, mobile, webmail). There’s one for product announcements and simple announcements , a template for a newsletter, receipt and a basic one (stationery).
To simplify this process, there are now many free open source email templates that you can download, then modify or edit to your heart’s content. Some can be built on top of a provided basic template while others have readymade frameworks and components which you can piece together.
Email Framework offers pre-build components you can use to build a responsive HTML email template. It also includes boilerplate.html, a base HTML file that can be edited.
A responsive email template, adapted for mobile use made by Rachel Beser.
Transactional Email Templates
Want something super simple, just the basics? You got it. Follow the three steps you need to set this email template for your own use.
Cakemail provides dozens of free retina-ready newsletter template. There are 6 categories you can browse through, or just check out the Popular section. You can also opt for the color scheme you like before downloading your own copy.
Zenith is an email framework made using SASS. It features a responsive grid, easy to control layout, typography, colour schemes and others using SASS variables.
There are 3 templates available here, a welcome email, a reset password email and a receipt email, all provided by Postmark templates. If you want to take a look at their appearance, follow their blog post about it.
Responsive Email Patterns
Find responsive email templates that were used for giffgaff marketing emails here. Download the templates from GitHub here.
Mosaico is an open source email tempalte editor and you can find two templates provided for free, which you can play with. Edit, drag and drop and fiddle with the components inside.
Shopify HTML Email Templates
On top of templates, Gleemail lets you build HTML email templates with Mustache and style them with Stylus.
A table based yet responsive email template, with Mailchimp merge tags in place. Although it has only one template, you can spice things up with the many layout options available.
Responsive HTML email templates
An email template designed to work on major devices and email platforms, this template uses MailChimp blueprints as a base, and is tested and reviewed for compatibility and re-structured for Outlook, Yahoo, Hotmail, Gmail and other services. Download the source on GitHub.
We’ve done the leg work and here is what we have to offer: 30 places you can find open source email templates for your needs.
A responsive template for transactional emails, you can find 3 templates here: for action email, email alerts and for billing. All templates have been tested on popular email clients.
Here’s a flat responsive newsletter template that is compatible with almost all email clients.
Ink is a framework you can use to quickly build responsive HTML emails that will work on any device or for any email client. Ink includes a 12-column grid with some UI elements for quick prototyping.
Passion is predesigned email template with responsive support. It gives off a minimalistic, cleancut and simple vibe.
Here’s a responsive email template with compatibilty with all major email clients, made with well commented and readable code. There are three templates (general, promotional and explorational) with different color schemes.
Campaign Monitor has released more than 100 free email templates for download. There are 36 templates that can be previewed on the page, while the rest of them can be downloaded with the "Download All" link at the bottom.
You can find about 25 general templates and 6 responsive templates here, which are built especially for MailChimp users.
Responsive Email Patterns is a collection of patterns and modules for responsive emails. You can found a variety of styles for layout, navigation, lists, grid blocks, media and accordians.
You will find 10 templates here that deals with things like welcoming new users, activation of accounts, refund notifications, shipping updates, password reset and more.
Get two templates, one for a weekly update template and another as a signup template provided by Web Design Weekly.
Find a boilerplate to build your email template on. A basic template has been provided. You can write code on Jade. SASS and automatic CSS inlining have been included to make your work easier.
Responsive Email Template
Antwort offers a responsive email template that lets you use columsn on desktop then adapt to rows when you are on smaller mobile screens. There are also templates included for single-column, double-column or three-column (with open-source-email-templates/) use.
Stamplia’s free email template
Bella is a clean, bright and modern free multi-purpose email template. It is available in HTML and PSD format.
Now Read: 9 Tricks to Design The Perfect HTML Newsletter